Information (documents, emails, videos, podcasts, voicemails, texts, tweets, Facebook posts, LinkedIn conversations, customer analytics,etc.) surrounds us. We rely on this information for entertainment and to do our jobs. Access by employees to information and manipulation by companies of their customer information to serve customer needs is THE competitive advantage today.
Better information equals better results.
The problem? That information is everywhere and not always managed effectively. By managed we mean channeled towards some business outcome. We use the phrase Information Chaos to describe this ongoing and accelerating state of massive information disruption.